Today, mall operators face a significant challenge as they navigate an ever-evolving retail landscape. To remain relevant, shopping malls are embracing cutting-edge technologies such as artificial intelligence and personalization to optimize operations. Shopping destinations must decide between developing their own in-house solution or partnering with established third-party providers (to buy vs to build) to meet the technological needs and expectations of their customers for years to come.
The primary threat faced by large industry players is not other malls, but rather failing to keep up with the newfound expectations of their shoppers. Shopping destinations that can adapt and evolve quickly are the ones that will thrive in this digital age. Choosing the right technology provider is paramount to remaining at the forefront of the industry. Therefore, Coniq has created a dedicated guide to choosing the right technology provider. Download the whitepaper and discover whether you should buy vs build and how to future-proof your retail destination with technology.
