Tackling the challenge of lower trade periods with diversified and engaging loyalty rewards
Die Herausforderung
With a significant proportion of sales online, the footfall rush in high streets and shopping centers is not what it used to be. As a shopping center in the heart of Paris, Beaugrenelle, an Apsys property, anticipated this slowdown for the first few months of 2022 and sought to increase sales and footfall.
Die Loesung
The Beaugrenelle team used Coniq’s platform to differentiate and leverage their loyalty program, ‘MyBeaugrenelle,’ to drive footfall and strengthen customer loyalty through customer engagement and sustainability initiatives that create deeper relationships with members and increase their visits to the center.
Initiative
Using Coniq’s IQ Engage platform, The Beaugrenelle marketing team created loyalty campaigns to run and report on two initiatives to drive footfall and build stronger customer loyalty:
• Free car park – all loyalty members who came to the center in January and spent €30+ for 1 hour free parking.
• Extra points for recyclable bottles – customer loyalty members received ten extra points in their loyalty account for every plastic bottle they brought to the center.
The month-over-month increase generated from the loyalty campaign:
2399
1373
↑28%
Die Ergebnisse
• The loyalty program generated a 23% increase in transactions in 1 month.
• The campaigns drove 1265 new loyalty member sign-ups during the promotions
• In one month, the parking lot promotion generated 397 transactions
