Objectives
AWR sought to create an innovative VIP membership program that would not only drive customer engagement but create unique, luxury retail experiences for their guests. The VIP program was designed to uplift spend by creating personalized, omnichannel experiences using Coniq’s all-in-one digital platform.
Die Loesung
By harnessing Coniq’s platform, the VIP Membership program gathered valuable data insights at every interaction point throughout the shopper’s journey. This empowered AWR to identify high-value shopper profiles, enabling them to customize their omnichannel marketing strategies and communication efforts. As a result, clients were provided with exclusive rewards, fostering deeper engagement.
Loyalty Program
AWR has introduced an exclusive, multi-tiered rewards program that offers a unique experience to its members. Customers can become members either in-store or online, and once enrolled, they will receive personalized offers and incentives each time they transact. As they increase their spending across AWR’s range of brands, they will progress through different tiers, each of which offers exclusive rewards and a range of benefits including complimentary gift wrapping and shipping, private styling sessions, and early access to new collections. The rewards offered to each member are customized based on their spending habits, transaction history, and frequency of visit so each member gets a truly unique customer journey.
“AWR prides itself on delivering innovative, luxury experiences for our guests. Leveraging Coniq’s technology has enabled us to understand and better serve our most valuable shoppers and has allowed us to elevate our loyalty offering.”
– John Knight, Managing Director of AW Rostamani Lifestyle
35%
Higher Member ATV
28%
Member Revenue Contribution
Results
- Since launching their VIP Membership Program, AWR now has a managed CRM of over 48,000 shoppers
- Average open rates sit at over 20%
- Member ATV (Average Transaction Value) is 35% higher than that of non-members
- Program members contributed to 28% of total revenue
- 80% of program members are active and engaged with the program
Join Coniq and AWR at Retail Congress 2023 and discover how you can drive engagement at your retail destination- book a meeting with us today!
