Changes in consumer behaviour have forced shopping centre and outlet executives to radically alter how their companies operate to understand better, engage with and win over customers.
At the core of this transformation is the need to rapidly evolve shopping centres and outlets into omnichannel retail destinations to support new business models.
The webinar was hosted by Alessandra Gamba, Loyalty Consultant at Coniq, with Roberto Zoia, Director of Assets at IGD, and President of the National Council of Shopping Centres, and Volker Stinnes, CEO of Land of Fashion, and guests left with more information about:
- What executives of malls and outlets are learning from each other to prepare their companies and the industry for the future successfully
- How shopping centres are embracing digital and what specific technologies are they deploy to improve customer experiences, satisfaction and loyalty
- How customer loyalty programs have become a competitive advantage and a source of new revenue used by executives to pay for digital transformation
- Why shopping centres are developing Direct to Consumer (DTC) capabilities and what it means for marketing organisations
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This webinar recording is in Italian only.
