Marketers that quickly responded to drastic changes in consumer behaviour caused by the pandemic witnessed high levels of trust, satisfaction and loyalty with their customers. No better example is Knauf Shopping Centre, one of Luxembourg’s most popular retail destinations visited by tourists from neighbouring countries.
Watch the recording of this webinar featuring Benoit Mottet, Marketing Leader at Knauf Shopping Center, and learn how his team successfully maintained and built stronger loyalty with customers, and relationships with tenants, during and after lockdown. You will also learn:
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- How to intelligently use customer engagement and loyalty data to plan and run targeted campaigns to drive footfall and sales for your centre and tenants
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- Why maintaining a good relationship with tenants is critical for lowering the cost and time of acquiring and retaining customers
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- What digital marketing tools you should be using everyday to learn and engage customers
Hosted by Lance Mercereau, CMO at Coniq, you will have a unique opportunity to learn from an experienced retail destination marketer.
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