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Case Study: CBRE Investment Management

Challenge

CBRE Investment Management wanted to increase footfall, drive customer engagement, and deliver loyalty at Glacis-Galerie Neu-Ulm shopping centre in an efficient, low-cost, and digital-first way.

Solution

CBRE IM selected Coniq, The Total Customer Engagement Company, to implement a new Geo-Loyalty program using its innovative SaaS solution, IQ Connect, and professional services such as retailer enrollment.

Geo-Loyalty Program

CBRE IM offers customers a points based program, rewarding customers for visits and transactions within the shopping centre alongside exclusive benefits
Coniq’s phygital solution is supported by market-leading expertise in proposition design, strategy and loyalty marketing
Exclusive member benefits are delivered digitally via a customer location-aware IQ Connect app

79%

RETAILER PARTICIPATION

Business Results

79% of retailers participate in the unique loyalty program
69% active members who visited or shopped at Glacis-Galerie | Für ein lebendiges Neu-Ulm

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