The hugely successful Zsar Outlet Village has launched Coniq’s CRM solution, IQ, to create a powerful database of loyalty customers as the centre goes from strength to strength.
IQ has gone live in 3 languages – Finnish, Russian and English to reflect the international audience that the centre attracts. Additional languages will be added in the coming months. IQ will allow Zsar to grow, segment and engage its database in one easy-to-use platform, adding true value to the customer experience.
Located halfway between St. Petersburg and Helsinki on the EU-Russian border, Zsar Outlet Village is just 300 metres from the country’s busiest EU−Russian checkpoint. The centre has already earned a reputation for signing exciting international brands, many for the first time in Finland, which is already attracting large numbers of affluent customers from Finland and Russia, as well as a rapidly growing number of Asian tourists.
Coniq was selected because of its unrivalled experience in the European outlet sector and Zsar will initially be using Coniq’s IQ CRM solution to develop a better understanding of the unique mix of customers that the outlet attracts before launching a full loyalty program.
Ben Chesser, CEO of Coniq, said “Zsar is a bold and exciting project that is already attracting large numbers of very different customers, each with specific needs. IQ, Coniq’s powerful CRM, is the ideal solution. It allows Zsar to segment their database and develop specific campaigns, whether it is for Finnish locals, Russian commuters, day visitors or Asian tourists.”
Sami Vainiomäki, founder and CEO of Zsar said “Zsar is perfectly located to attract 8.5 million Finnish and Russian consumers within a 2 hour catchment area, as well as the exponentially growing number of Asian tourists who travel to Finland. Last year, nearly 3 million Russian and 100,000 Asian tourists crossed the border, just 300 metres from Zsar – and the main activity during their trips is shopping.”
The centre opened its doors to great plaudits in November, taking advantage of Christmas sales and Coniq is working closely with Zsar to support the official inauguration, which takes place in spring.
