PRESS RELEASE
New innovative real-time location aware Geo-Loyalty app, IQ Connect, helps retail destinations accelerate customer acquisition
London – 28 July 2021: In recognition for helping physical retailers adopt new digital technologies needed to cost effectively acquire and retain more loyal customers faster, Coniq today announced that it has been shortlisted as the “Best SaaS Newcomer” in this year’s prestigious SaaS Awards for its latest innovation that has quickly swept through the retail industry.
IQ Connect is a first-of-its-kind Geo-Loyalty solution that radically simplifies how organisations increase footfall, dwell time and sales by collecting and using real-time shopper location data and preferences to influence customer behaviour before, during and after they visit malls, stores and town centres.
“We are proud and honoured to be recognised by the judges of the 2021 SaaS Awards for developing an easy-to-use customer engagement solution that is quickly changing the way retail destinations better understand, acquire and retain customers,” said Ben Chesser, CEO, Coniq. “The Coniq team is on a mission to develop all the digital tools retail destinations would ever need to successfully respond to and thrive in a new era when customers expect personalised shopping experiences throughout the entire customer journey, in store and online.”
Since its launch in November 2020, IQ Connect has quickly become the industry’s most popular Geo-Location loyalty solution. It provides retail destinations with the capabilities to know, anticipate and engage shoppers in real-time – throughout the customer journey – to improve customer experiences, satisfaction and sales.
By creating geofences around places to anonymously identify the location of customers, which automatically triggers push notifications, shoppers receive personalised incentives on their mobile phones to encourage them to visit. When they buy in-store, customers continue to receive highly relevant multichannel communications and offers – all the while earning points for future rewards.
Fast and easy-to-deploy, IQ Connect comes with a suite of self-service tools that marketers can access through Coniq’s Total Customer Engagement platform called IQ. These capabilities include real-time location tracking, advanced segmentation, dynamic offer and reward management, email and a modern mobile app for sending highly personalised push notifications.
“Changes in consumer behaviour have forced retail destinations to respond with innovative strategies to attract and keep customers.” added Ben Chesser. “We are excited to be playing a central role in helping to transform and safeguard the retail industry’s future.”
IQ Connect clients include Madison Avenue, Irgen Retail Management, Pradera, Heart of London Business Alliance, Junta de Freguesia de Parque das Nações and other retail destinations.
Hundreds of organisations worldwide entered into this year’s SaaS Awards, with winners announced on Tuesday, August 31.
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About the SaaS Awards
The SaaS Awards is a sister program to the Cloud Awards, which was founded in 2011. The SaaS Awards focuses on recognising excellence and innovation in software solutions. Categories range from Best Enterprise-Level SaaS to Best UX or UI Design in a SaaS Product.
About Coniq
Coniq is the Total Customer Engagement Company for growth minded shopping malls, outlets, town centres and retailers. Our platform, IQ, provides a faster, economical and simpler way to generate revenue by understanding, anticipating and engaging customers through unique and personalised experiences in real-time across multiple channels and touchpoints. The Coniq platform powers over £1 billion in sales annually for its customers, with more than 20 million consumers shopping from 1,800 brands in 24 countries worldwide. For more information, visit coniq.com.
