Powered by Coniq’s Loyalty Solution, Village Market is Kenya's Premier Destination for Retail and Entertainment
Nairobi, Kenya — September 2024 —Village Market, a leading shopping and entertainment destination in Kenya, proudly announces the launch of its Circle Rewards Program, designed to enhance customer experience through cutting-edge digital solutions. Powered by Coniq’s industry-leading technology, the new loyalty program positions Village Market as the number one destination for world-class retail and entertainment experiences in Kenya.
The Circle Rewards Program unveils an intuitive mobile app designed to enhance the shopping experience for customers at Village Market. This app provides a seamless way for shoppers to earn and redeem points, making their journey more convenient and rewarding.
The program also empowers retailers with efficient in-store tools, enabling quick and easy points accrual and redemptions. By adopting this digital-first approach, Village Market has strengthened its connection with customers, delivering convenience and engagement at every touchpoint. With this enhanced digital experience, Village Market aims to retain 100% of its existing customers while achieving 30% year-on-year growth in new customer acquisition.
Transforming Customer Experience with Digital Innovation
Village Market has strategically instructed Coniq to enrich its digital toolbox to drive frequent visits and increase average spend per visit. Through the Circle Rewards Program, customers can effortlessly earn points while shopping in-store, which can be redeemed for exclusive offers, events, vouchers, and more. All customers can join the program by signing up, and with a minimum purchase of 100 KSH, they advance to the Explorer’s Circle, unlocking access to a range of exclusive benefits.
“We are excited to roll out the Circle Rewards Program, which underscores our commitment to delivering a world-class customer experience. By partnering with Coniq, we are introducing innovative technology that not only rewards our customers but also strengthens our position as the top retail and entertainment hub in Kenya,” said Hamed Ehsani, Managing Director at Village Market.
Sustainable Growth Through Loyalty and Engagement
The Circle Rewards Program is central to Village Market’s growth strategy, focusing on increasing customer engagement, driving repeat visits, and boosting overall spend. By offering personalized rewards and curated experiences, Village Market is set to nurture long-term loyalty, ensuring sustained growth in a competitive market.
Ben Chesser CEO of Coniq says ‘”We are excited to expand our footprint into the East African region, and our partnership with Village Market represents a significant milestone for us. This collaboration is a perfect example of how we can leverage our technology to deliver personalized, impactful customer experiences in emerging markets.”
For more information about Village Market and the Circle Rewards Program, visit https://villagemarket-kenya.com/circle-rewards/
About Village Market
Located in Nairobi, Village Market is one of Kenya’s premier shopping, lifestyle, and entertainment destination, offering a wide range of retail options, dining experiences, and leisure activities.
About Coniq
Coniq is the leading provider of customer engagement and loyalty solutions for the most advanced retail destinations in the world. Their innovative technology solutions enable mall operators to generate revenue faster, by understanding, anticipating, and engaging customers in real-time, across multiple channels. The Coniq platform powers over $1.2 billion in sales annually for its customers, with over 24 million consumers shopping from over 2,600 brands in 25+ countries worldwide. Our clients include Tanger Outlets, Mall of America, Bicester Village, VIA Outlets, and many others.
