Dubai, United Arab Emirates- May 2, 2024 – Wafi City, a premier shopping destination owned by Wafi Group, is thrilled to announce the upcoming launch of its new loyalty program in collaboration with Coniq, a global leader in customer engagement solutions. With a strategic focus on enhancing customer experience and fostering long-term loyalty, Wafi City is set to revolutionize its engagement strategy with the introduction of Coniq’s cutting-edge technology solutions.
The new loyalty program will harness omnichannel technologies to enhance the customer experience, including capabilities such as receipt scanning within the app, while seamlessly facilitating earning and redemption opportunities both in-store and online within its eCommerce Marketplace known as LINK. This initiative will empower Wafi City to gain deeper insights into its customer base, leveraging valuable data to provide personalized experiences and exclusive incentives to shoppers. Building on the success of previous loyalty initiatives, Wafi City is determined to create a vibrant community of loyal customers who not only frequent the mall but also explore its diverse range of retail, leisure, and entertainment facilities.
“After careful consideration and extensive discussions, we are excited to embark on this journey with Coniq to elevate our customer engagement strategy,” said Stephanie Chartier – Group Head of Marketing, at Wafi Group. “Coniq’s expertise in the field and tailored solutions for the retail industry made them the obvious choice for us. We are confident that this partnership will enable us to better understand our customers, drive foot traffic, and ultimately, create a memorable shopping experience for all.”
The loyalty program will leverage cutting-edge technology, by linking loyalty cards with digital wallets compatible with Apple and Google, alongside a feature-rich mobile app equipped with geo-location capabilities. This holistic approach aims to cater to the diverse needs of Wafi City’s shoppers, offering seamless engagement opportunities at every touchpoint.
“With a shared commitment to innovation and customer-centric solutions, Coniq is honored to partner with Wafi City on this exciting venture,” said Ben Chesser, Coniq CEO & Founder at Coniq. “Our goal is to empower Wafi City to build a loyal community of shoppers by offering high-value rewards and personalized experiences. We look forward to leveraging our expertise to drive measurable results and unlock new growth opportunities.”
The launch of the loyalty program is imminent, with communication initiatives set to begin shortly. The app development process is underway, and the program is expected to go live in phases to ensure a seamless transition for Wafi City customers.
About Wafi City:
Wafi City, owned by Wafi Group, is a distinguished destination in Dubai that embodies diverse retail, and vibrant dining & entertainment within its Egyptian-themed architecture. This all-encompassing development features world-class hotels like Sofitel Dubai The Obelisk and Raffles Dubai, alongside innovative retail experiences such as the phygital store LINK. Highlights include VOX Cinemas, Magic Planet, Carrefour Hypermarket, and the interactive AYA exhibit. With its extensive dining options and wellness facilities like Pharaoh’s Club and Cleopatra Spa, Wafi City offers a complete lifestyle experience.
About Coniq:
Coniq is the leading provider of customer engagement and loyalty solutions for the most advanced retail destinations in the world. Their innovative technology solutions enable mall operators to generate revenue faster, by understanding, anticipating, and engaging customers in real-time, across multiple channels. The Coniq platform powers over $1.2 billion in sales annually for its customers, with over 24 million consumers shopping from over 2,600 brands in 25+ countries worldwide. Our clients include Tanger Outlets, Mall of America, Bicester Village, VIA Outlets, London Designer Outlet, and many others.
