We are thrilled to announce that Coniq, in partnership with Liwa Stores won the silver award last night for digital innovation at the Middle East and North Africa Shopping Centre and Retailer (MESC+R) Awards!
The awards are designed to honour outstanding achievement in retail, marketing, Net operating income (NOI) enhancement, and the design and development of retail properties. The award ceremony was held on the evening of the final day of the Retail Congress MENA event and was a prestigious and glamorous affair, thoroughly enjoyed by all.
The USRA Rewards Programme
Coniq and Liwa Stores won silver in the “Service Excellence” category for the “Best Technology Innovation” award for the USRA loyalty programme that was rolled out in July 2019. The membership programme went live across 102 stores in under 3 months. This was due to Liwa Stores embracing an innovative SaaS solution, breaking away from the custom-built software usually used in the UAE. Since launch the programme has secured an average of 20,000 members a month, with only very minimal marketing.
The success has been so impressive that the decision was made in the first 60 days to expand the programme to the entire GCC.
Ben Chesser, CEO for Coniq adds “We are incredibly proud of our work with Liwa Stores and honoured to have the great work we have done together recognised with this win. USRA Rewards has added something really exciting and new into the market and is going from strength to strength, and we look forward to it’s continued success as we expand the programme.”
Thanks for everyone who supported us, and of course to the judges for picking us!
For more information on the awards, or our submission, please contact us.
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