Dramatic changes in consumer habits have forced malls to rethink how, when, and where they interact with customers. Shopping center marketers need to work harder to entice customers to visit and spend at their mall and reconsider the types of shoppers who are most likely to be most valuable at the current time.
With government advice to avoid discretionary travel and several restrictions on cross-state movement, shopping center marketers need to look closer to home and attract local shoppers.
Successful mall operators are embracing digital channels to target particular sections of their audience and providing highly personalized customer experiences that increase repeat purchases and customer lifetime value for tenants.
Listen to this webinar recording and learn why malls with a digital-first strategy are crucial to surviving the ongoing ramifications of the pandemic.
You will also learn the following:
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- Why malls must target the right consumers and how this approach will help with acquiring, retaining, and growing customer numbers for your tenants
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- What are the latest consumer audiences you need to incorporate into your customer engagement program, such as the community shopper?
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- How to integrate physical and online customer touchpoints into a single seamless retail experience to support your entire organization
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- How marketers are using customer loyalty programs to create new and predictable revenue streams that fund digital transformation investments
Speakers
- Ben Chesser, CEO, Coniq
- Lisa Wagner, Principal, The Outlet Resource Group
To listen to the webinar, please complete this form
