Toronto, ON (April 2025) – Coniq, the leading provider of customer engagement and loyalty solutions for the most advanced retail destinations in the world, is proud to announce its partnership with Cadillac Fairview (CF), a long-standing leader in Canadian real estate, operating many of the nation’s top shopping destinations. CF has chosen Coniq as a Marketing Technology (MarTech) partner to optimize their customer marketing communications across its portfolio of premier shopping centres. Coniq will provide CF with advanced technology solutions, strategic guidance, and managed marketing services to deliver industry-leading email marketing.
The partnership enables CF to have more industry expertise and a single point of accountability to deliver email campaigns to its shoppers. With Coniq’s expertise in shopping centres and mixed-use properties, CF will now have direct access to a specialized team of experts, ensuring optimal campaign execution and performance.
“We have worked with and evaluated many MarTech platforms and selected Coniq to benefit from their industry specialization and managed service approach,” said Craig Flannagan, Vice President, Marketing at Cadillac Fairview. “It gives us great confidence that the company listens to, and continues to adapt their solution to our industry’s current and evolving needs, and we look forward to a strong collaboration.”
Elevating Marketing Performance with Coniq
Coniq’s solution for CF includes:
- Email Marketing Services: An advanced platform designed to deliver engaging, high-quality emails year-round, featuring powerful email creation and content personalization tools (such as Conditional Content and Journey Builder).
- Managed Services: Expert support from Coniq’s specialists to ensure top-performing campaigns, reducing the operational burden on CF’s internal marketing team, and access to a comprehensive suite of tools and services integrating cutting-edge technology with a hands-on, results-oriented managed service approach.
CF’s transition to Coniq is a deliberate move to a single point of accountability between its technology partner, internal marketing team and agency. Coniq’s all-encompassing approach combines its proprietary technology with the industry experience of a managed service model, providing a single source of truth and performance excellence.
“We are delighted to partner with Cadillac Fairview and help them achieve their marketing ambitions,” said Ben Chesser, CEO of Coniq. “Our industry-first approach ensures that CF has the tools and expertise to engage customers effectively and drive measurable results. We are proud to support their vision and be part of their growth journey.”
The partnership is expected to enhance CF’s ability to execute high-performing marketing and event campaigns, improve customer engagement, and streamline marketing workflows.
About Coniq:
Coniq is the leading provider of customer engagement and loyalty solutions for the most advanced retail destinations in the world. Their innovative technology solutions enable mall operators to generate revenue faster, by understanding, anticipating, and engaging customers in real-time, across multiple channels.
The Coniq platform powers over $1.2 billion in sales annually for its customers, with over 20 million consumers shopping from over 2,000 brands in 25+ countries worldwide. Our clients include Tanger Outlets, Mall of America, The Bicester Village Collection, VIA Outlets, OWA Parks Resort, and many others.
