Objectives
Premier Outlet Budapest aimed to increase its loyalty membership and drive spend by increasing the visibility of its Premium Club program, on both social media and the wider newsletter database, through their Exclusive Summer Event “Premium Club Days” which took place in June 2023.
Solution
The Center strategically tailored its Summer VIP Event Premium Club Days to target a wider audience by leveraging its loyalty program members. During the promotional period, the center uploaded exclusive event offers to their loyalty app to boost membership sign-ups, drive engagement and track customer spending. Through the utilization of the Coniq platform, the team was able to effectively measure and evaluate the event’s success, including both engagement and conversion rates.
Loyalty Program
The Premium Club Days event introduced an array of exciting enhancements to elevate the guest experience during the week long promotion.
Expanded Offers Mean Richer Rewards
Loyalty app users benefitted from 44 new offers during the event, providing shoppers with even more surprises and delights and the opportunity to unlock premium rewards throughout the center.
Exclusive Perks for Card Holders
Loyalty card holders gained exclusive access to the Premium Club Days offer list, available exclusively at the information center.
Engaging Competitions for Coveted Prizes
During the event, Premier Outlet Budapest launched a highly anticipated competition aimed at offering both shoppers and event attendees the chance to secure coveted prizes. The Center focused on providing personalized interactions to ensure visitor satisfaction by introducing In-Center hostesses, who were readily available to assist and support guests during their visit.
Digital Dominance for Maximum Marketing Impact
The Center’s digital presence was a key factor in the success of the event, as they leveraged their marketing channels to showcase and promote their loyalty initiatives. Social media platforms like Facebook and Instagram were used to engage shoppers and promote the loyalty event.
Important information was thoughtfully showcased via the center radio, a dedicated mobile campaign, onsite posters, and strategically placed menu boards to ensure all visitors were informed of the latest updates.
This comprehensive approach underscores Premier Outlet Budapest’s commitment to providing elevated, omni-channel experiences for their guests through innovative loyalty incentives.
721%
Loyalty Spend
40%
INCREASE In Loyalty Members
Results
During the month of June, there was a remarkable 717% increase in transactions, driven by the event.
- Over 612K customers were reached through the loyalty campaign resulting in 7.2K new members!
- The event resulted in a remarkable 40% growth in loyalty membership.
- Among the new members acquired, an impressive 54% actively participated in the event’s featured loyalty program, known as the Premium Club.
- Notably, the event led to a substantial 721% increase in loyalty program spending in the month of June.
