35%
More Transactions
23%
Increase In Loyalty Members
Objectives
Premier Outlet Budapest aimed to increase membership sign-ups and encourage customer spending in November 2023 following the success of its Summer event, Premium Club Days which saw remarkable results in June 2023, including a 721% increase in loyalty spending.
The main objectives of their Premium Club Days Autumn Event were to:
- Increase traffic and frequency of visit
- Increase the average purchase value
- Attract new members to their loyalty program
- Increase customer loyalty
The center utilized Coniq’s engagement technology to increase the visibility of its Premium Club program and promote its Autumn event through social media and the wider newsletter database.
Solution
During the 9-day event period, the center tailored its Premium Club program by uploading 50 additional offers to its loyalty app. The incentives sought to encourage customer acquisition, drive customer engagement, and track customer spending. Leveraging the Coniq platform, the team was able to effectively measure and evaluate the event’s success, including both engagement and conversion rates.
Campaign
Alongside the additional 50 rewards provided by brands, the center employed onsite hostesses to assist customers and elevate the Premium Club Days experience. The center also created a strong digital marketing campaign by harnessing its radio station, loyalty app, Facebook, and Instagram page. The team also enhanced its physical marketing using dedicated menu boards and posters to promote the Autumn VIP event.
Results
- The center gained 6.7K new loyalty members during the campaign and grew membership rates by 23%
- 54% of new members were active and engaged during the event
- Loyalty Program Spend increased by 38% as a direct result of the Autumn campaign
- The center also recorded 35% more transactions with the average transaction value increasing by 8.5%
- During the event, 21 additional brands took part with Coniq scanners
- Following social media posts and videos in the lead-up to the event, there was a +430% increase in new members versus standard weeks
