Shopping Centers Today Magazine is singing our praises!!
The USA’s leading property title, Shopping Centers Today, has published an article discussing the benefits of combining physical outlet centers with online retail. Written by the International Council of Shopping Centres (ICSC), the article identifies how physical retail can thrive when it combines the best digital experiences with great physical retail… such as online shopping and loyalty schemes.
The results speak for themselves! The article quotes our proven success with VIA Outlets, where almost 700,000 people have signed up to the loyalty program and, on average, spend 35% more per transaction than non-members.
Compagnie de Phalsbourg’s exciting new outlet – The Village, Lyon, is also highlighted as an exemplar of combining online shopping with physical retail. One thing the article doesn’t mention is that Coniq also powers their Loyalty program, allowing customers to earn points when they shop on The Village’s online web store or in their physical stores.
The article comes just as Coniq have just finished a US tour meeting many of the country’s leading operators and sharing the expertise that has made them one of the world’s leading provider of CRM and Loyalty solutions
With a predicted $200 billion available online market for outlet fashions, we are sure to see this trend towards digital continuing.
A link to the article can be found here, but if you are not an ICSC member, contact the Coniq team to discuss the article and how Coniq IQ can help you drive retail sales and improve consumer experience
