Coniq to design and launch a new omnichannel loyalty program for Hungary’s leading outlet village
London, UK: 27 September 2021: Hungary’s largest and most prestigious retail destination, Premier Outlet Budapest, managed by ROS Retail Outlet Shopping, has chosen Coniq to increase the frequency of shopper visits, basket size, and sales with a modern customer experience-based loyalty program to be launched by December 2021.
Premier Outlet Budapest will leverage Coniq’s Plateforme d'engagement total des clients and its suite of fully integrated technologies as the single source of understanding, engaging and influencing the behaviour of shoppers before, during and after they visit the outlet’s 90 national and international fashion, sports, outdoor and lifestyle brands.
“After extensive market research, we chose Coniq for the simple fact that the company has the industry’s most successful track record of powering loyalty programs at the best performing outlet centres in Europe,” said Csaba Imre, Centre Manager, Premier Outlet Budapest. “Consumer attitudes and preferences for shopping have changed drastically over the past 18 months, so we must enhance our ability to know, anticipate and interact with customers using the proven state-of-the-art digital engagement platform from Coniq.”
Coniq’s IQ platform will enable Premier Outlet Budapest’s marketing, leasing and operations teams to collect, analyse and use customer data to segment shoppers based on attributes such as demographics, shopping behaviour, including in-store transactions, real-time geolocation, visit frequency and customer lifetime value. This will allow them to send highly personalised offers and content in real-time via multiple touchpoints, including in store, mobile app, website, social and email.
The teams will also have access to end-of-day sales data and other insights collected from in store and online touchpoints to continually assess and improve the effectiveness of the new loyalty program and marketing campaigns. In addition to this, the centre will launch its first customer-facing app, further appealing to all visitor demographics and maintaining its position as the #1 retail experience destination in the region.
“We are excited to be working with ROS Retail Outlet Shopping in Hungary to help Premier Outlet Budapest continue to exceed the expectations of customers when they visit,” said Ben Chesser, CEO of Coniq, The Total Customer Engagement Company. “Coniq’s mission, and track record of bringing the full digital capabilities of online retailers to the physical world, is enabling forward thinking organisations to respond faster and more effectively to shifts in consumer preferences, resulting in creating more value for operators and retailers.”
Premier Outlet Budapest is the second ROS Retail Outlet Shopping destination to deploy Coniq’s digital platform, with Designer Outlet Soltau in Germany having launched its new CRM and marketing program in June 2021.
Coniq has earned its reputation for helping shopping outlets collect and use customer data to outperform peers. In a benchmark report published by Ecostra, in depth research revealed that of the top 20 outlet centres in Europe, 16 of them are owned by long-time Coniq clients – La Compagnie de Phalsbourg, Value Retail, VIA Outlets and McArthurGlen.
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À propos de Coniq
Coniq is the Total Customer Engagement Company for growth-minded shopping malls, outlets, and retail brands. Our platform, Coniq IQ, provides a faster, economical, and simpler way to generate footfall, sales and loyalty by understanding, anticipating, and engaging customers through unique and personalised experiences in real-time across multiple channels. The Coniq platform powers over £1 billion of sales annually for its customers, with more than 20 million consumers shopping at 1,800 brands in 24 countries worldwide. For more information, visit www.coniq.com.
