Case Study: AWRostamani Lifestyle

Objectives

AWR sought to create an innovative VIP membership program that would not only drive customer engagement but create unique, luxury retail experiences for their guests. The VIP program was designed to uplift spend by creating personalized, omnichannel experiences using Coniq’s all-in-one digital platform.

Solution

By harnessing Coniq’s platform, the VIP Membership program gathered valuable data insights at every interaction point throughout the shopper’s journey. This empowered AWR to identify high-value shopper profiles, enabling them to customize their omnichannel marketing strategies and communication efforts. As a result, clients were provided with exclusive rewards, fostering deeper engagement.

Loyalty Program

AWR has introduced an exclusive, multi-tiered rewards program that offers a unique experience to its members. Customers can become members either in-store or online, and once enrolled, they will receive personalized offers and incentives each time they transact. As they increase their spending across AWR’s range of brands, they will progress through different tiers, each of which offers exclusive rewards and a range of benefits including complimentary gift wrapping and shipping, private styling sessions, and early access to new collections. The rewards offered to each member are customized based on their spending habits, transaction history, and frequency of visit so each member gets a truly unique customer journey.

“AWR prides itself on delivering innovative, luxury experiences for our guests. Leveraging Coniq’s technology has enabled us to understand and better serve our most valuable shoppers and has allowed us to elevate our loyalty offering.”

– John Knight, Managing Director of AW Rostamani Lifestyle