Challenge
The Mall Luxury Outlets sought to go live with its new luxury, experience based loyalty program – The Mall Club – in under three months.
Solution
Coniq configured its Total Customer Engagement Platform to give the client’s marketing team the full suite of tools, including CRM and loyalty program capabilities, in order to better understand, engage and influence shopper intent throughout the entire customer journey.
Program
• Luxury, earn and burn loyalty program with three tiers – Friends, Lovers, and Ambassadors
• Single repository of customer profile data – demographics, product category, shopping behavior, etc
• Provide unified guest experience via multiple engagement touchpoints (email, in-store, in-lounge, website)
Results
• Launched a new luxury loyalty program in just 10 weeks
• Developed and launched the first Lounge App to improve the in-lounge experience for HNW guests
• 100% of retailers participating in the successful program!
