London, UK — March 19, 2024 — Helsinki Outlet, the distinguished retail destination featuring over 40 brand stores in “The Village,” is delighted to announce its joint partnership with Coniq and Wishibam as it supports the enhancement of its “Friends” loyalty program.
Set to launch at the end of April 2024, the renewed program will introduce a cutting-edge white-label app and a new website, using both Coniq’s customer engagement platform and Wishibam’s system to delight Helsinki Outlet’s loyal customer base.
Introducing a customer-facing app, equipped with receipt-scanning capabilities, aims to streamline user interaction and enhance customer satisfaction, creating deeper bonds with Helsinki shoppers. The decision to partner with Coniq was influenced by the desire for seamless customer communication, facilitated by a single customer view and the ability to link loyalty transactions to their communication platform. Coniq’s integration with Helsinki Outlet’s upcoming e-commerce platform, powered by Wishibam, added another layer of appeal to the partnership, promising an efficient loyalty solution for Helsinki Outlet.
Wishibam’s innovative platform bridges the gap between online and physical retail, empowering outlet retailers to sell products in real-time while offering customers the convenience of outlet prices, product availability, and flexible delivery options such as click & collect and home delivery. This disruptive concept has already been successfully implemented by industry leaders like Compagnie de Phalsbourg and VIA Outlets, significantly enhancing customer satisfaction and boosting brand turnover.
Charlotte Journo-Baur, CEO of Wishibam is proud to partner with Coniq on the launch of Helsinki Outlet’s renewed ‘Friends’ program. “By leveraging Coniq’s single customer view, Wishibam aims to deliver an unparalleled experience that exceeds customer expectations. We are poised to set a new standard for omnichannel experiences, driving customer engagement and loyalty”.
Ben Chesser, CEO of Coniq, expressed excitement about the collaboration, stating, “We are honored to join forces with Helsinki Outlet in revolutionizing their existing loyalty solution and look forward to helping them create memorable retail experiences for their shoppers.”
Coniq’s expertise across mixed-use retail environments, including marketing automation and data capture, ensures efficiency for retailers and shoppers alike. Helsinki Outlet will gather valuable member purchase data, enabling targeted communication and delivering personalized customer experiences. Coniq’s technology will also play a pivotal role in monitoring membership volumes, tracking repeat shoppers, and understanding customer behaviors. Implementing Wishibam’s technology ensures a seamless omnichannel experience, promising to increase customer acquisition and improve satisfaction.
Jenny Hollmén, Head of Marketing at Helsinki Outlet, shared her anticipation saying “This strategic collaboration marks a significant milestone for Helsinki Outlet, ushering us in a new era of seamless integration and personalized customer experiences. We chose Wishibam and Coniq, as they are both committed to delivering innovative solutions that empower our Outlet Brand Partners to thrive in an increasingly competitive landscape.”
About Helsinki Outlet:
Helsinki Outlet is a leading shopping village located in the Finnish capital, featuring over 40 brand stores and restaurants, providing a captivating selection of both international and Finnish quality brands. Shoppers can enjoy discounts ranging from 30% to 70% off retail prices. Conveniently situated in Helsinki near major highways and the airport, the outlet village offers guests unique shopping experiences.
About Coniq:
Coniq is the leading global provider of customer engagement and loyalty solutions for the most advanced shopping malls, outlets, and retail destinations. Their innovative technology solutions enable mall operators to generate revenue faster, by understanding, anticipating, and engaging customers in real-time, across multiple channels. The Coniq platform powers over $1.2 billion in sales annually for its customers, with more than 20 million consumers shopping from over 2,000 brands in 25+ countries worldwide. Our clients include Mall of America, Tanger Outlets, Bicester Village, VIA Outlets, AW Rostamani, and many others.
About Wishibam:
Wishibam is a leading SaaS platform, designed for retailers and public entities to scale their omnichannel commerce operations and digitize their B2C and B2B activities. Wishibam delivers a customized user experience that supports business growth, and technology that adapts to your operational reality. Wishibam empowers retailers to enhance customer satisfaction and drive sales, enabling outlet retailers to seamlessly integrate their physical and online sales channels.
