Last week, nearly 10,000 retail real estate professionals descended on Cannes to attend the 23rd MAPIC. Now that the whirlwind week of MAPIC has come to a close, we wanted to share with you some of our top highlights of MAPIC 2017 and some key things you should be watching out for over the coming months.
This year, we proudly kicked off MAPIC a day early as official sponsors of the inaugural Outlet Summit. Following this, Ben, our CEO took to the stage once on a PropertyEU panel hosted by Redevco. Next up, we rushed Ben back to the Innovation Forum for another one of his industry-leading presentations. This time, he explained how your database will soon be viewed as the biggest asset on your balance sheet. See below for our highlights.
If you wanted to meet us at MAPIC but didn’t get a chance, you can always get in contact with us.
Outlet Summit Highlights
With our wealth of experience working with some of the biggest and best outlets in the world, we felt it was a perfect fit to be involved in the inaugural Outlet Summit as official sponsors.
After a busy day with presentations and panels featuring the likes of Fashion House, Nike, McArthurGlen and many more, Ben brought the day to a close with an engaging interview session with the esteemed Chris Igwe.
The proposal Ben put forward to the outlet crowd was that outlets have a competitive advantage over full price malls and that they need to maintain momentum on this advantage. Our research shows that outlet customers are more brand aware, they react better to retailer offers and more digitally aware than customers in a full price environment. For example, we recently launched a programme in an outlet in the Nordics – 17% of total sales were being tracked through the programme after only 4 weeks.
You can view a shortened version of the presentation from the session here: VIEW PRESENTATION
Innovation Forum Highlights
Your Database – The Biggest Asset In Your Portfolio
‘When auditors valued Ceaser’s Entertainment in 2015, they valued its loyalty database at $1Bn, more even than its property on the Las Vegas strip.’
Industry experts are now claiming that data is the new oil and they’re not wrong. There’s been an incredible shift in the past few years on the value of data. So much so, that databases are being sold for even more than the assets they’re tied to.
In this session, Ben explained why databases are becoming a huge aspect of balance sheets and presented actionable insight into what you can do to start making sure that your acting quickly to ensure that your database is going to be a high-value asset.
To look through the slides from Ben’s presentation, click here: VIEW PRESENTATION
PropertyEU Panel
Ben was asked to speak at a PropertyEU panel to discuss how technology innovates the Retail industry at the Redevco stand. Joined by industry leaders such as CBRE, Ben kicked off the panel by sharing his view on the role that innovation will play in the coming years.
You can watch the full panel below.
We’ll have more MAPIC highlights soon. If you want more information check out our webinar summary. In the article, Ben Chesser, Coniq CEO and Sean Curtis, a Retail Marketing specialist, discussed research from over 500 shopping centre owners, managers, retailers and shoppers from across the world to provide a comprehensive view of shopping centre loyalty and what the next few years has in store.
