LONDON, November 20, 2023/ — Coniq, a leading provider of customer engagement and loyalty solutions for global retail destinations, is set to launch its latest innovation, the Journey Builder, at Mapic 2023.
This new product will enable users to customize interactions with shoppers based on their actions and behaviors. The Journey Builder is poised to redefine customer engagement in shopping malls by providing Coniq clients with the tools they need to create meaningful, tailored interactions. As the retail landscape continues to evolve, Coniq remains at the forefront of innovation, helping shopping malls and retail destinations build lasting connections with their customers. The new Journey Builder will enable clients to create pre-defined flows, designed to engage customers during specific points in their shopper journey, such as when they visit the mall or make a transaction.
Users will be able to automate campaigns and engage more effectively with customers, fostering stronger connections and increased customer loyalty. Clients can assign points, deliver exclusive offers to receptive shoppers, or send personalized communications to inactive customers. The Journey Builder can even monitor the effectiveness of these interactions, ensuring shoppers receive the right messages and rewards at the opportune time to encourage desired behaviors.
Key Features of Coniq’s Journey Builder include:
- Behavior-Based Engagement: Determine how and when to engage with shoppers based on their actions.
- Exclusive Offers and Points Assignment: Maximize the impact of loyalty programs by assigning points and delivering exclusive offers to receptive shoppers.
- Customized Experiences: Craft personalized experiences that resonate with each shopper, creating a more meaningful and memorable shopping journey.
- Monitoring Effectiveness: Track the effectiveness of interactions in real-time, ensuring shoppers receive the right messages and rewards at the right time.
- Targeted Communications: Send personalized communications to inactive shoppers, optimizing the database for more efficient engagement.
- Notification Triggers: Set up notification triggers for events or sign-ups, keeping shoppers informed and engaged throughout their journey.
- Data-Driven Insights: Gain valuable insights into customer behavior, allowing for continuous improvement and optimization of engagement strategies.
“With the Coniq Journey Builder, we are creating a new level of customer engagement for shopping malls,” said Ben Chesser, CEO at Coniq. “This tool allows our clients to connect with shoppers in a way that is more personalized and relevant than ever before.”
For more information about Coniq’s Journey Builder or to schedule a demo, please click here or if you are attending Mapic 2023, join us at booth number R7.D.9 where our team will be delivering live demonstrations of Coniq’s Journey Builder along with many other innovations.
