Helsinki, Finland – June 25, 2024 – Helsinki Outlet is excited to announce the launch of its new Friends Loyalty Program, powered by Coniq, the leading provider of shopper engagement and loyalty solutions for top retail destinations globally. The program, launched on June 10th, marks a significant step forward in Helsinki Outlet’s commitment to creating exceptional shopping experiences.
The new Friends program will provide Helsinki Outlet with clear insights into customer behaviors and accurate purchase information. Now, with Coniq’s cutting-edge receipt scanning technology, Helsinki Outlet is poised to transform every visit into a more rewarding and personalized experience.
Coniq has successfully launched loyalty programs for over 2,000 brands worldwide, making them a trusted partner for Helsinki Outlet. The key objectives of the Friends Loyalty Program include attracting and retaining customers by offering unique rewards and experiences. The program is designed to celebrate and incentivize loyal customers, fostering a deeper connection with the Helsinki Outlet brand.
Understanding customer preferences and shopping habits will enable Helsinki Outlet to stand out in the competitive retail market. With Coniq’s data-driven approach, Helsinki Outlet will gain valuable insights into customer behavior, helping to refine and enhance marketing strategies. The comprehensive data provided by Coniq will empower Helsinki Outlet to create targeted campaigns and engage with customers more effectively through social media and other channels. This, in turn, will enhance the overall value proposition of Helsinki Outlet, attract more footfall, and strengthen relationships with loyal shoppers.
The Friends Loyalty Program allows customers to earn points effortlessly in two ways: by automatic visit tracking using geolocation and by uploading eligible receipts through the app. Coniq’s integration with Wishibam for e-commerce means customers can also earn points by shopping online, creating a seamless omnichannel experience for Helsinki customers. Points can be redeemed for exclusive offers, ensuring customers feel valued and rewarded. To honor their shopper’s existing loyalty, members from the previous system received extra points when they transitioned to the new Friends Loyalty Program.
“We have recently launched our app in collaboration with Coniq. The app allows our customers to collect points from their purchases in-store, via our online shop, or through visits to our shopping village,” says Nicole Flink, Senior Marketing Specialist. “This partnership offers our customers an enhanced shopping experience with exclusive benefits. Together, we are setting a new standard for customer engagement and satisfaction.”
Ben Chesser, CEO of Coniq, commented, “We are delighted to partner with Helsinki Outlet to launch their Friends Loyalty Program. Our goal is to help retail destinations like Helsinki Outlet gain deeper insights into their customers’ behaviors and preferences, enabling them to deliver highly personalized and rewarding shopping experiences. This program will not only increase customer engagement but also drive long-term loyalty and growth.”
For more information about the Friends Loyalty Program and to join, visit the Helsinki Outlet Website or download the Helsinki Outlet app.
