As customer preferences rapidly change, shopping malls and outlets must respond quickly by obtaining new digital capabilities required to know, engage and influence customer behaviour.
Watch Coniq’s recorded webinar to learn how Cilento Outlet, owned by Irgen Retail Management, has embraced a new way of personalising the shopping experience throughout the entire customer journey, starting from before they visit, to drive footfall and sales for its retailers.
In addition to hearing about Cilento outlet’s new location aware loyalty program, you will learn:
- Why retail destinations are switching to mobile app based loyalty programs to accelerate their omnichannel strategy
- How to leverage real-time proximity marketing to influence customer behaviour so they visit and spend more at your retailers
- How to effectively use data to know when, where and how to deliver special experiences that create loyal customers
Speakers
- Felicita Merlino, General Marketing Director, Irgen Retail Management
- Veneranda Pascale, Marketing Manager, Irgen Retail Management
- Alessandra Gamba, Loyalty Expert, Coniq
Fill the form to watch the webinar recording now
