Coniq is proud to announce its partnership with Marques Avenue, the French leader in outlet shopping destinations, which is set to launch its innovative digital loyalty program, “Cercle Privilèges”.
Renowned for its diverse offerings, Marques Avenue provides customers with the opportunity to shop, dine, and relax in seven unique destinations across France. Serving as premier shopping destinations, Marques Avenue centers and villages attract millions of visitors each year and bring together hundreds of French and international brands.
The “Cercle Privilèges” program, to be launched during the summer sales season, will offer customers a unique loyalty experience, enabling them to accumulate points with every purchase made in any of the seven Marques Avenue centers (Talange, Île Saint-Denis, Corbeil Essonnes, Aubergenville, Troyes, Romans, and Franconville). These points can be exchanged for exclusive rewards, services, and benefits specific to each center. This program will enable customers to progress through different levels by accumulating loyalty points. The digital program will distinguish Marques Avenue from other outlet destinations and reinforce its position as a leader in the French retail market.
“We are delighted to launch our first digital loyalty program in partnership with Coniq. Customer loyalty has always been a fundamental value for Marques Avenue, and the ‘Cercle Privilèges’ program is a testament to our commitment to delivering superior shopping experiences to our customers.”
Zakari Leriche, CEO of Marques Avenue.
By leveraging Coniq’s innovative engagement tools and powerful integrations, Marques Avenue will be able to manage, track, and automate customer interactions using a unified platform. The new program aims to provide each center and its retail brands with key insights into their customers’ behavior, allowing them to better understand and serve their shoppers. This information will enable Marques Avenue destinations to create personalized customer journeys using data-driven personalization strategies.
Coniq CEO & Founder Ben Chesser signing the agreement with Zakari Leriche, CEO of Marques Avenue Centers at the Mapic Conference 2022
