Customers want the convenience of buying online. But they also want more: they want to experience retail destinations across physical and digital touchpoints. In response, operators are enhancing their omnichannel capabilities with e-commerce solutions to ensure they don’t lose customers.
This playbook has been written as a practical guide to help you define and implement an omnichannel retail strategy – including when and how you should embrace e-commerce.
In this playbook, you will learn why retail operators are moving to an omnichannel marketing model and how they are leveraging their e-commerce solutions to:
- Generate more revenue from existing physical assets
- Create better customer experiences across physical and online touchpoints
- Collect and use more customer data to drive engagement and loyalty
- Improve relationships with and value creation for tenants
Learn how to develop an omnichannel retail e-commerce strategy:
