VIA Outlets has announced plans to extend its pioneering loyalty scheme across its entire European outlet portfolio, with a programme delivered by Coniq, Europe’s leading CRM and Loyalty provider to retail destinations.
VIA Outlet’s pan-European estate comprises 11 centres across nine countries, with a total gross leasable area (GLA) of approximately 259,000 square metres and over 1,000 stores under its management. VIA Outlets is a unique partnership of property, investment and retail experts that has already built a significant international portfolio of outlets that are well placed to benefit from the growing consumer appetite for a premium shopping experience and access to an array of high-end brands.
The ‘Fashion Club’ programme, which is the first of its kind in the outlet sector, is being delivered by Coniq, and allows customers to accrue credits with each purchase on up to 5% of their total spend. These credits can then be redeemed and put towards future purchases or services within the centre.
Currently the programme is live in three of the 11 outlets, with the remaining eight centres in progress, ultimately providing the programme to over 1,000 stores across Europe.
Jorge Loconsole, Marketing Director at VIA Outlets, commented: “Response to the ‘Fashion Club’ programme has been fantastic. Not only are retailers excited as they are seeing an increase in the average transaction value of up to 70% by members of the programme, but we noticed also that these members have a longer dwell time in our centres, and have a return rate which is above average.”
Ben Chesser, founder and CEO at Coniq, commented: “The ‘Fashion Club’ programme is the first of its kind in the shopping centre and outlet sector and, thanks to our European-wide capabilities, Coniq is uniquely positioned to be able to deliver this forward-thinking initiative across nine countries. We are delighted to be working with such an innovative owner as VIA Outlets.”
To find out more about VIA Outlets, click here.
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