Dubai, Middle East – September 1, 2024 –Wafi City, a leading retail destination in Dubai, is thrilled to announce the launch of its revamped Wafi Rewards loyalty program. Powered by Coniq’s innovative customer engagement technology, the new Wafi Rewards program offers a seamless, omnichannel experience to elevate customer satisfaction and loyalty.
Wafi City attracts several high net-worth individuals who expect a sophisticated and premium experience that requires a high level of automation, which the team at Wafi identified as a key pain point within their legacy program.
With Coniq’s advanced SaaS platform, Wafi City has reimagined its loyalty offering into a more sustainable, frictionless, and engaging proposition. The refreshed Wafi Rewards program provides customers an easy and rewarding way to earn and redeem points at Wafi City’s shopping centre while empowering retailers with invaluable customer insights.
A Smarter, Seamless Loyalty Experience
The new Wafi Rewards program introduces a customer-facing, white-label app and in-store loyalty POS system. Shoppers can effortlessly earn points by scanning receipts from their purchases across all retail, leisure, and F&B destinations. Once points are accumulated, they can redeem exclusive offers and promotions by presenting a QR code at participating stores.
Customers can opt into the program by scanning QR codes placed throughout Wafi City, new customers receive an initial 1,000 points, and the opportunity to win 10,000 AED to spend within the centre. The launch of the tiered reward system is driving significant results by encouraging continued engagement through gamification tactics. In the wake of the launch, the program onboarded 35000 plus legacy members and saw over 800 sign-ups and an impressive AED 8 million in loyalty transactions, instantly demonstrating the value for Wafi City shoppers.
A Tailored, Data-Driven Approach
As a pioneer in Middle Eastern shopping centres, Wafi City partnered with Coniq to leverage its proven approach to digital transformation. Coniq, a global leader in customer engagement technology for retail destinations, provides solutions tailored to the specific challenges of each client. Their receipt-scanning technology allows Wafi City to better understand customer behavior, drive foot traffic, and improve dwell time.
“We are excited to offer our customers a more interactive and rewarding experience with the new Wafi Rewards program,” said Stephanie-Alexandra Chartier, Group Head of Marketing at Wafi Group. “Our partnership with Coniq enables us to combine cutting-edge technology with a highly personalized customer journey, ultimately driving increased engagement and satisfaction.”
Benefits for Shoppers and Retailers
With Wafi Rewards, customers enjoy an elevated shopping experience with instant rewards and exclusive benefits. Meanwhile, tenants and retailers can tap into a loyal customer base, encouraging higher spending and frequent visits. By understanding customer habits through data-driven insights, Wafi City can optimize customer journeys, leading to increased sales and more frequent visits.
Available Now
The new Wafi Rewards program is available now, existing Wafi Rewards members have already been seamlessly migrated to the new platform, and new customers can join by scanning QR codes around the centre or from Apple and Google App stores.
About Wafi City
Wafi City is a premier mixed-use development located in the heart of Dubai, renowned for its distinctive blend of retail, leisure, dining, and entertainment offerings. Since its opening in 1991, Wafi City has established itself as a unique destination, celebrated for its immersive Ancient Egypt-inspired architecture and diverse range of venues, including the iconic Khan Murjan Souk, Wafi Restaurants, Cleopatra’s Spa and Wellness, and Pharaohs’ Club.
As a leader in the Middle East’s retail landscape, Wafi City is committed to delivering exceptional shopping experiences. Through continuous innovation and expansion, Wafi City continues to raise the bar in customer-centric retail and entertainment.
Coniq
Coniq is the leading provider of customer engagement and loyalty solutions for the most advanced retail destinations in the world. Their innovative technology solutions enable mall operators to generate revenue faster, by understanding, anticipating, and engaging customers in real-time, across multiple channels. The Coniq platform powers over $1.2 billion in sales annually for its customers, with over 24 million consumers shopping from over 2,600 brands in 25+ countries worldwide. Our clients include Tanger Outlets, Mall of America, Bicester Village, VIA Outlets, and many others.
For more information, visit waficity.com or contact sales@coniq.com
