Coniq’s Customer Engagement Platform Recognised for Huge Sales Uplift for Liwa Stores
London – March 18, 2020: Coniq today announced that it has been shortlisted as a finalist in two categories in this year’s Loyalty Magazine Awards 2020: “Best New Loyalty Launch of the Year” and “Best Use of CRM.”
The judges recognised Coniq’s customer engagement platform, IQ, which enabled Liwa Stores to develop and launch a unique customer loyalty program that resulted in creating a 130,000 strong membership and increasing Average Transaction Value (ATV) uplift of over 100% within just six months.
“Coniq is honoured to be recognised as a finalist in this year’s Loyalty Magazine Awards. Coniq provides innovative companies such as Liwa Stores an extremely powerful off-the-shelf customer engagement platform that makes it easier and faster for marketers to engage and convert shoppers into loyal customers using the power of data,” said Ben Chesser, Founder and CEO, Coniq.
A new era of customer engagement
Liwa Stores has developed a strong brand presence in the Middle East, bringing a growing number of internationally reputed retail brands to the region.
Following a radical strategic review, Liwa Stores decided to pursue an innovative data-centric and omni-channel approach to improve its customer engagement, placing its new loyalty program at the core of this new strategy. Coniq was brought in to help design an innovation roadmap to improve consumer experience and to build the foundations for future growth.
Liwa Stores, with expertise from Coniq, designed the USRA Rewards Programme – a loyalty program that rewards members each time they make a transaction within participating Liwa brands. Members receive a generous door-buster offer on sign-up and earn USRA Diamonds (points) on each transaction, redeemable against exclusive offers and discounts.
Coniq’s IQ platform powers Liwa Stores’ customer engagement strategy and customer loyalty program by creating a seamless experience for shoppers in-store, online, through email and mobile. The platform also provides the client with unprecedented insight into customers and their shopping behaviour by integrating data from Point of Sale systems across 15 brands, 60+ malls and 170+ stores in the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain.
