Coniq has been selected by Liwa Trading Enterprises to create an innovative new loyalty program across their retail portfolio in the GCC. The scheme is being called USRA (pronounced oos-rah) which means family in Arabic – demonstrating the importance placed on ensuring loyalty customers feel valued and engaged.
Liwa Stores manages 20 international brands, including Gant, La Senza and Aspinal of London. They have partnered with leading loyalty and CRM provider Coniq to design a programme which will operate in many of Liwa Stores’ 250 shops across the GCC.
One of the most innovative elements of this programme is that the Coniq technology has been integrated directly into Liwa Stores’ Point of Sale (PoS) System. Customers can register for the program at any till point, and enjoy a seamless experience when subsequently earning points or redeeming them for exclusive offers. A second innovation is that customers pay a fee to join the loyalty scheme in return for access to exclusive welcome offers.
Data from the POS system feeds directly into IQ – Coniq’s market-leading loyalty platform, allowing Liwa Stores to segment and target their consumers with the most relevant offers and discounts. With guidance from our experienced Customer Success Team, this will lead to increased average transaction value and lifetime spend.
Justin Cagwin, GM Middle East & EVP Strategic Growth for Coniq commented “With the Retail Industry in the UAE projected to grow by an estimated 16%, Liwa Stores are excellently placed to capture the thriving store-based market. Loyalty programmes provide a huge amount of insight into shopper behaviour that can be leveraged with Coniq’s technology to reap huge rewards.”
Coniq’s solution provides not only a market leading loyalty and CRM platform, but the experience, knowledge and support of their brand engagement and client success teams. Coniq are excited to help Liwa Stores with their goals to continually grow through understanding customer needs and driving a best in class retail experience.
