OWA Perks Rewards Now Available for Dining, Shopping, Entertainment, and More at Downtown OWA
[Foley, Alabama, United States] — [09.26.24]
OWA Parks & Resort is excited to announce the launch of OWA Perks, a new loyalty program developed in partnership with Coniq, designed to enhance the guest experience across the resort’s expansive 520-acre property in Foley, Alabama. OWA Perks allows guests to earn points and rewards for every purchase at participating Downtown OWA merchants.
Empowering Small Businesses in Downtown OWA
The OWA Perks program is a game-changer for small businesses within Downtown OWA, giving local retailers access to a robust loyalty platform that would typically be beyond their reach. Now, these businesses can reward their customers for dining, shopping, and enjoying the wide variety of entertainment offerings at OWA.
Powered by Coniq’s engagement platform, OWA Perks enables guests to earn points via scanner technology at any participating merchant. OWA Perks members earn one point for every dollar spent, while OWA Perks Plus members enjoy two points per dollar. Points can be redeemed for exciting rewards from exclusive discounts to unique experiences throughout the resort.
Connecting the OWA Experience Through Coniq
OWA Perks extends beyond Downtown, offering rewards for dining and shopping at Tropic Falls- OWA’s amusement park and the region’s largest indoor water park. With access to advanced customer data insights through the Coniq platform, OWA Perks is expected to boost tenant engagement and unlock new leasing opportunities, further strengthening OWA’s thriving business community. Designed to drive foot traffic and spending across the 520-acre resort, the program will create a seamless and connected experience for guests throughout the property.
Candice Fraizer, Executive Director of Revenue for OWA, first connected with the Coniq team during the 2023 ICSC Conference. Impressed by Coniq’s powerful solution, and proven track record of delivering engagement solutions worldwide. Candice, her team, and the OWA Marketing Team collaborated to bring the vision of OWA Perks to life.
A Thrilling Road Ahead!
The launch of OWA Perks is just the beginning. OWA has exciting plans for 2025, including major giveaways that will drive even more engagement and grow their loyalty offerings across the resort. OWA’s colorful mascot, Tuki the Toucan, helps guests make the most of their shopping and entertainment experience. Always ready to share tips and tricks, Tuki is a beloved guide to maximizing the OWA experience. While OWA is preparing to introduce even more exciting offers, guests can already explore the latest perks and rewards by visiting OWA’s special offers page!
About OWA Parks & Resort
OWA Parks & Resort, owned and operated by the Poarch Band of Creek Indians, is a premier, award-winning destination located just minutes from Alabama’s Gulf Coast. The name “OWA” comes from a Creek word meaning “big water,” reflecting the property’s tropical theme and its proximity to the Gulf of Mexico.
The 520-acre resort features Tropic Falls, a 23-ride amusement park that includes the region’s largest indoor water park, complete with a retractable roof. Connected to the water park is Big Water Bay, a 30,000-square-foot wave pool. Guests can explore Downtown OWA, a pedestrian-friendly, Southern-inspired streetscape filled with dining, shopping, and entertainment options. Whether attending OWA’s annual events like Mardi Gras, the Christmas tree lighting, or staying at the resort’s TownePlace Suites by Marriott or the luxurious Tropic Hideaway RV Park, OWA offers an unparalleled destination for visitors of all ages. For more information, visit https://visitowa.com/owa-perks/.
Coniq
Coniq is the leading provider of customer engagement and loyalty solutions for the most advanced retail destinations in the world. Their innovative technology solutions enable mall operators to generate revenue faster, by understanding, anticipating, and engaging customers in real-time, across multiple channels. The Coniq platform powers over $1.2 billion in sales annually for its customers, with over 24 million consumers shopping from over 2,600 brands in 25+ countries worldwide. Our clients include Tanger Outlets, Mall of America, Bicester Village, VIA Outlets, and many others.
