PRESS RELEASE
Research published by ecostra and Magdus reveals 16 of the 20 best performing outlets are owned by Coniq clients using its customer loyalty platform
London, UK: 15 February 2021: Bicester Village, The Village and Las Rozas Village, three Coniq clients, are named the top three best performing outlet centres in Europe, according to a report published by ecostra, in partnership with the French research institute, Magdus.
Of the top 20 outlet retail destinations listed in the prestigious report, over three quarters (16) of them are owned by long-time Coniq clients. Using the company’s innovative Total Customer Engagement and Loyalty Platform they have been successfully delivering remarkable retail experiences for millions of shoppers every year, that in turn drive sales for their retail tenants. Coniq clients include La Compagnie de Phalsbourg, McArthurGlen, Value Retail and VIA Outlets.
“Coniq creates long-term competitive advantage for our clients,” said Ben Chesser, CEO of Coniq. “It’s exciting to see that a staggering 16 of the top 20 best performing outlet centres in Europe are owned by our clients, and that we have directly contributed to their business success by running their customer engagement and loyalty programs.”
Now in its 13th year, the “Outlet Centre Performance Report Europe’‘ (OCPRE) is regarded as “the” benchmark for the European outlet industry. The OCPRE is the only Europe-wide survey of retail brands on the economic performance of their stores in single outlet centres.
“For the top performing European outlet centres, there is a major contributing factor between business success and the tools supporting tenants in understanding consumers expectations and engaging them to increase their visits and purchases,” said Caroline Lamy, CEO of Magdus, the European Factory Outlet Centres Observatory. “Loyalty programs that provide members with highly personalised offers and rewards help connect brands and shoppers, as well as strengthen outlet centres as stronger retail destinations.”
Coniq has been serving outlets since 2014, and has established a reputation for delivering quick and tangible business value by enabling retail destinations to understand, influence and engage shoppers across physical and digital channels and touchpoints. The company recently launched IQ Connect, a new total Geo-Loyalty app that significantly lowers the cost and time to generate retail sales.
Organisations are now able to identify and communicate with customers throughout the entire shopping journey in real-time, before, during and after they visit so they spend more, in more stores, for longer. Insight from the IQ platform shines light on shopper behavior such as when they visit, how long they stay, how much they spend, and where else they visit locally.
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About Coniq
Coniq is the Total Customer Engagement Company for growth minded shopping malls, outlets, and retail brands. Our platform, Coniq IQ, provides a faster, cheaper and simpler way to generate revenue by understanding, anticipating and engaging customers through unique and personalized experiences in real-time across multiple channels. The Coniq platform powers over £1 billion of sales annually for its customers, with more than 20 million consumers shopping at 1,800 brands in 24 countries worldwide. For more information, visit www.coniq.com.
